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Is Life Insurance Tomorrow’s Problem? Findings from the 2020 Insurance Barometer Study


Originally published by Life Happens, June 16, 2020, and written by Faisa Stafford.

For the last decade, Life Happens and LIMRA have come together to understand the “financial pulse” of consumers as part of the annual Insurance Barometer Study. This year’s study reviews 10 years of consumer data on life insurance and related financial issues, providing a point of view from January 2020, before COVID-19 significantly impacted the U.S.

Life insurance acts as a vital protective blanket for loved ones when the unexpected happens. But for many, this realization comes too late.

The Insurance Ownership Gap

Before the pandemic, close to half (46%) of U.S. adult consumers did not own life insurance. While 36% of respondents said they intended to purchase life insurance in the next 12 months, many were without it during the height of COVID-19 in the U.S. Lack of ownership may be adding to mounting financial stress Americans are facing. Almost half (44%) of those surveyed state that they would feel a financial impact within six months if the primary wage earner were to pass away. More than a quarter (28%) would feel it within one month. This doesn’t need to become a reality, but as more consumers delay taking action they are putting their loved ones at risk.

Ownership of life insurance this year fell among households in the lower and middle-income categories (i.e., under $100,000), declining by 25% over the past 10 years. For those who do own life insurance, the top reasons are:

Life Insurance: (Not) Something for Tomorrow

Be smart, buy life insurance when you’re young. Results show that 40% of people who own life insurance wish they had purchased policies at a younger age. While it’s best to get a life insurance policy when you’re young and healthy, research shows that many do not take action when they can typically secure a more affordable rate.

However, perception of cost may be the most significant barrier. Half (50%) of Millennials believe the estimated yearly cost for a $250,000 level-term life insurance policy for a healthy 30-year-old is $1,000 or more when in actuality, it’s closer to $160 per year. Other top reasons people do not own (more) life insurance are:

An Over-reliance on Employer Benefits and Decline in Ownership

Don’t hedge your bets. Over the last 10 years, a drop in ownership of life insurance and disability insurance could be tied to a broad decline in employer-paid group benefits, showing that consumers were over-relying on their employers for important financial protection. While over time this may lead many consumers to purchase individual coverage, the study found that only 16% of Americans have disability coverage. Ownership may be even lower now, in light of the unemployment numbers in April 2020, but could increase over time as people return to work or purchase individual policies. As many consumers look to take control of their finances and plan for a more stable future, both disability and life insurance should be important parts of their financial plan and safety nets. 

Life insurance is today’s problem. To take action and get the protection you need, Life Happens has a free Life Insurance Needs Calculator and Disability Insurance Needs Calculator to help you evaluate your coverage needs.

For the complete study, contact Erik Svensson at esvensson at If you use any stats in other materials, please source as “2020 Insurance Barometer Study, Life Happens and LIMRA.”

Methodology for 2020 Insurance Barometer Study: The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States. In January 2020, LIMRA and Life Happens engaged an online panel to survey adult consumers who are financial decision-makers in their households. This survey generated over 2,000 responses.

This Information is courtesy of Life Happens. It is intended exclusively for general information only. The original version is available here.


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